Comments on: Power To The Twitter Parents

By: Tina

Tina — Wed, 08 Jul 2009 21:01:18 +0000

I’m a mother of two and an ad pro…and I think sometimes we take things too literally. Their point was, as a parent we’re sold these products that are supposed to help make things easy but more often than not, they’re hard to assemble, they put strain on our bodies, etc. And there are times-admit it or not-we look and sound crazy and want to throw these ‘tools’ out the window. Their point was this: parenting is hard work and sometimes you get aches and pains…and Motrin’s there.

And yes, my baby carrier hurts my back after awhile.

By: Frank

Frank — Sun, 30 Nov 2008 15:40:09 +0000

I watched the entire ad, and I did not find it offensive. It was praising mom’s for working hard carrying their kids, like superwoman. I thought it was light and fun, not disrespectful like some have said.

By: Barbara

Barbara — Mon, 17 Nov 2008 20:35:17 +0000

You are so right about the power of Twitter and WOMM.

By: Anne

Anne — Mon, 17 Nov 2008 19:03:28 +0000

Very offensive ad. Surprised it made it as far as it did.

By: Sandra Foyt

Sandra Foyt — Mon, 17 Nov 2008 14:11:25 +0000

Twitter Parent Power is almost frightening. Already, this situation has hit mainstream media and the ad campaign is being dismantled. Many will be analyzing this case study and deriving lessons for the future.

To answer my previous questions, I think it’s safe to say that marketing experts will be observing closely the networking power of consumers in the future.

See the following:

Moms and Motrin (NYT) http://spedr.com/95za
Motrin’s Email Response http://spedr.com/4zio
Collection of Motrin Moms Blogs http://spedr.com/i6tu

By: Melissa, Multitasking Mama

Melissa, Multitasking Mama — Mon, 17 Nov 2008 11:46:46 +0000

It it offensive for the purveyors of the products that we use as moms (and could do a heck of a better job coming up with marketing campaigns than they do BTW) wouldn’t even get their facts straight before offending the very target audience they are trying to attract. They need a new marketing/advertising consultant and quick!

By: Bob Collier

Bob Collier — Mon, 17 Nov 2008 08:29:16 +0000

I carried both of my children in a sling when they were babies (I was the full-time at home parent). Face to face. Wonderful experience. Lots of eye contact, body contact, heartbeat contact, very comfortable, could walk for miles, great view for the baby too.

Even after my children were too big for the sling, I carried them in my arms rather than in a stroller. Why would I want my child down at my feet so we can’t even have a decent conversation and they’re looking up at giants all the time and sucking in the exhaust fumes from passing traffic? And getting a stroller on and off of a bus or in and out of a car – insanity.

Don’t think I was offended by the ad so much as thinking it was completely stupid.

By: Motrin gives itself a migraine no painkiller can cure « EverythingCU.com World 2.0 Adventure

Mon, 17 Nov 2008 06:56:50 +0000

[...] the bloggers started blogging about it here, here, here, here, here, here, and here, just to name a [...]

By: Skye

Skye — Mon, 17 Nov 2008 05:37:35 +0000

I think it’s overstating the case to say that “Any parent who has ever used a baby carrier [...] knows that, on the contrary, baby carriers distribute weight evenly and are the safest, most comfortable means of carrying an infant for extended periods.”

More accurate to say “anyone who has ever used a good baby carrier properly knows that…”

By: Shaping Youth

Shaping Youth — Mon, 17 Nov 2008 04:03:52 +0000

I’ve grown used to the snarky/patronizing tone of advertisers who don’t ‘get it’ and insist on ‘tearing down’ rather than uniting consumers.

I’ve been in touch with fellow ECP/Green Options media writer Jessica Gottlieb, who evidently ’started it all’ and have sent a few core questions her way as to how she feels the corporation could ‘make amends.’

Moreover, I’d like to know how we as parents can use these media moments to ‘give power to the people’ and educate the industry with a solid wrist slap on a variety of issues!

As one who endured the Target blogosphere kerfluffle, I can honestly say, it was handled soooooo poorly that I almost felt sorry for them. (almost being the operative word there)

It was a marketing tragedy for us both, as it was a time sink for me, (deflecting gonzo trolls on our nonprofit blog who never read the original article on objectification) and a PR crisis for them (dissing the blogosphere is a definite no-no on the branding front, and clearly Twitter is even more fast-n-furious in terms of nanosecond microblogging media impact.)

Yowza. What a motrin mop-up mess. Gives me a headache just thinkin’ about it.