Why Should Writers Care About Internet Marketing?

Since I’m an Internet Marketing newbie, I’ll let my old buddy Wikipedia define this term:

Internet marketing, is the marketing of products or services over the Internet.

Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

As you can see, there is a lot that can go into crafting an effective Internet Marketing strategy that will appeal to your target sector, aka your audience.

Isn’t this starting to sound a bit like what you learned in Writing 101: write for an audience?

Internet Marketing: Market Samurai Style

Sensei: “Well, yes, my young samurai, you want to write material that your audience desires. If you want to reach a limitless audience, then you need to write about subjects that always interest a lot of people.”

Young Samurai: “Sensei, I want to have lots of readers. I want to be the next Stephen King, James Patterson, or Heather Armstrong. Help me, Noble One, to be a popular writer online.”

Sensei: “Yours is a worthy endeavor, Young One, so I will tell you the secret to conquering a large audience. You must use keyword analysis to find the water for which readers thirst.

The secret to writing success is to find a topic, or keyword, that people are searching for, but that isn’t already covered by too many other writers, the warriors who are your competition.

For years, the online masters have used the Google Keyword Tool to search for keyword ideas.

But, now, Young Seeker, I will give you a mighty new weapon that will harness the power of the Internet and the Google, so that you too will be invincible online.

I give you: Market Samurai.”

The Thirty Day Challenge, Day Two and Three

On Day Two and Three of The Thirty Day Challenge, we were introduced to Market Samurai and asked to analyze our niche ideas, to determine which:

Are searched for by online readers, receiving at least 80 searches for that term daily. This is the SEOT, or Search Engine Optimization Top Result. You want a SEOT value > 80.
Have less than 30,000 in SEOC, SEO Competition. In other words, when you plug in your keyword into a Google search, look for the number of hits you get in your personalized results. You want a SEOC value < 30000.
Don’t have competitors that dominate the market due to their high authority in that niche.

Now, if this all sounds like gobblygook to you, then please, take advantage of the free Thirty Day Challenge program this August. You’ll have access to training videos and discussion forums that will help make sense of this complicated topic.

Why Should Artists or Activists Care About Internet Marketing?

Bottom line, even if you’re a writer (insert any kind of artist or activist), not a business person - you still need to find your audience. And, since nowadays your audience, or customer, is online - you, or your personal manager, need to learn about Internet Marketing.

From every tiny bud springs a tree of many branches. Every castle commences with the laying of the first stone. Every journey begins with just one step. Lao Tzu

If all goes well, then your audience will find you.

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