Nowadays, it’s not enough to be the best. You need to let everyone know that you’re the best.
When Dave was finishing his residency, a friend suggested that he invest in public relations. At the time, Dave laughed at the suggestion. He thought that it was enough to get the best education, a fellowship at the preeminent House Ear Institute, research publication, and lots of surgical experience. Well, Dave is now one of the nation’s best in his field - but he still has to advertise.
I think the commercial came out pretty well. What do you think?
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